Marketing & Graphic Design Specialist

JOB TITLE:            Marketing & Graphic Design Specialist                                                              

REPORTS TO:       Jennifer McConnell, Senior Manager, Marketing and Product Management

DEPARTMENT:      Marketing

Applicants must submit a graphic design portfolio along with their resume to be considered for this position.

Company Overview:

Are we all scientists? A few of us are. The rest are a mix of globe-trotters, gearheads, bean-counters, gadget geeks, artists, coders, bloggers, and fixers. Led by a management team who truly care about and empower the team, our shared vision is “To make the processes of scientific discovery smarter, faster and easier.”

Headquartered in the heart of the Research Triangle of North Carolina, with sales offices in Berlin and Shanghai, Protochips serves top international universities, national labs, research centers, and Fortune 100 companies located in over 25 countries. As the global market leader in the revolutionary and rapidly expanding field of in situ electron microscopy, our expanding portfolio of products enables our customers to achieve break-through discoveries by visualizing biological, chemical and physical processes in completely new ways.

Our eclectic team of doers and dreamers will welcome your experience, respect your individuality, and foster your creativity.

What you’ll do:

The Marketing and Graphic Design Specialist at Protochips will play a pivotal role in promoting the company’s innovative products and services to both existing and prospective customers. This role involves the strategic design of graphics, logos, and other promotional materials as well as developing and managing marketing campaigns, to enhance brand visibility and engagement that align with Protochips’ mission and business objectives.

Key responsibilities include developing engaging marketing content that resonates with target audiences, managing social media channels to enhance brand presence, supporting trade shows and events by creating impactful visual assets, and executing email marketing campaigns designed to drive engagement. The ideal candidate will have a sharp eye for detail, exceptional creative skills, and a passion for storytelling through both visual and written content.

Skills & Responsibilities:

The primary responsibilities defined below may change throughout the course of employment, but at minimum include:

• Collaborates with sales and marketing representatives to fully understand product and communication needs.
• Responsible for creating visually compelling graphics and engaging content for various social media platforms, sales and business development collateral, tradeshow fixtures and other points of digital engagement
• Use graphic design software to create visual concepts that meet the marketing and content strategy.
• Produce a wide range of materials such as infographics, brochures, emails, and newsletter
• Collaborate closely with the Senior Marketing Manager to develop and implement marketing strategies that align with our brand identity and objectives, ultimately supporting our sales professionals and diverse customer base
• Gather the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyze these materials to determine the most effective communications technique.
• Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
• Support the sales team by ideating and designing mockups to present solutions to potential new clients
• Ensure brand consistency in messaging and visuals across all channels
• Stay up to date with the latest design trends to ensure the company’s visual content is relevant and fresh

What you’ll need:

• Bachelor’s degree in marketing, Journalism, Advertising, Communications, or related field.
• A background or experience in chemistry, physics, or Transmission Electron Microscopy (TEM) is highly preferred.
• Three to five years of related experience writing and editing projects; portfolio of relevant previous projects highly preferred
• Experience with AI tools, such as ChatGPT, for content creation, communication, or customer engagement is a plus.
• Excellent verbal and written communication skills that may include public speaking and presentations.
• Excellent organizational skills and attention to detail.
• Comfortable working with and creating material for scientific technology/hardware.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Experience with Adobe Suite Photoshop, Illustrator, InDesign, or other similar software required.
• Proficient with Microsoft Office Suite or related software.

What we promise:

• Work environment with open layout to promote collaboration, conversation and teamwork to drive results
• Generous number of vacation and holiday days each year
• Financial benefits including 401(k), stock purchase plans and bonus opportunities
• 100% employer paid medical benefits
• Career learning & development
• Remote, Hybrid, work schedule flexibility

Protochips is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under applicable laws.

We believe that diverse teams lead to better innovation and stronger performance. Join us in our mission to advance technology and science through a collaborative and supportive work environment.